BIG W Home

Seasonal Content

As part of BIG W’s focus on their new home range and the Openook brand, I developed a seasonal framework that detailed the on-set and post treatment for the home seasonal content. Directing the styling and lighting in detail in order to bring a more elevated look to the content captured, while also keeping to the perfectly imperfect platform that represents the business. I also developed templates for channel roll-out (video and still) for the seasonal pulses. Below are some of the content captured for our FY23 campaigns.

Role Concept, Art Direction and Lead Designer / On Set Art Director Dave Clough / Sam Curcio / Photographer Johnny Valiant / Stylist Orla Molloy